Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Produk Rumah Tangga Merek Tupperware Di Pekanbaru

This study aimed to determine the effect of variables of brand equity (brand awareness, brand associations, perceived quality of the brand, and brand loyalty) that influence purchasing decisions Tupperware brand household products in Pekanbaru and to know which is the most dominant factor affecting the purchase decision. As for the population in this study are all consumers who ever bought Tupperware brand household products, and samples used in this study amounted to 119 people, and the sampling technique used in this study is the technique Sampling Area. methods of analysis used in this study using multiple linear regression models with SPSS version 17. Based on the results of the research that has been done so that the value of R2 by 57%. This means that 57% of household purchasing decisions brand Tupperware products in Pekanbaru influenced by brand equity (brand awareness, brand associations, perceived quality of the brand, and brand loyalty) while the remaining 43% are influenced by other factors that are not explained and are not included in the study Here you are. and subsequently through a simultaneous regression coefficient test independent variables jointly significant effect on the independent variable .. Partially, of the four variables studied only variable perception of the quality of the brand (X3) are the most significant influence on purchasingKeywords: brand awareness, brand associations, perceived brand quality, brand loyalty and purchasing decision

Analisis Sikap Konsumen Pada Atribut Produk Ponsel Cina Di Pekanbaru

This study held in Pekanbaru in order to analyze consumer\u27s attitude on product attributes of China celuller. Population are China celuller users in Pekanbaru. Sampling technique accidental sampling is done using the number of respondests 96 people. Data analyzed by using Fishbein Multi Attribute Analysis. This study reveals that most respondents have a negative attitude towards China celuller attributes. The three most positive attitude come from design, packaging and brand. Meanwhile, the three most negative ones are label, features and quality. It is recommended to provide a more clear and comprehenable language in manual instruction book, internally installing additional features to the handset, enhancing the LED and battery quality, expanding internal memory capacity and informing the term and conditions in external application process

Analisis Pengaruh Bauran Pemasaran Jasa Terhadapkeputusan Pembelian Pada Hotel Arrahman Tembilahan

This study aims to measure the effect of marketing mix analysis on purchasing decisions on Arrahman hotel in Tembilahan. The population in this study is that consumers Arrahman hotel in Tembilahan the total sample of 100 respondents using accidental random sampling technique. Analysis of data using multiple linear regression analysis with SPSS version 20.0.Hotel is a company which is managed by their owners by providing food, drink and amenities to rest or sleep to the people who are doing the activity trips and able to pay with a reasonable amount in accordance with the service received in the absence of a special agreement.The results showed that the variables of the marketing mix of services includes product, price, place, promotion, people, process and consumer services simultaneously significant effect on purchasing decisions on Arraman hotel in Tembilahan. Marketing mix including product, price, place, promotion, people, process and customer service is partially significant effect on purchasing decisions on Arrahman hotel in Tembilahan. marketing mix including product, price, place, promotion, people, process and consumer services simultaneously not significant effect on purchase decisions on Arraman hotel in Tembilahan. Marketing mix including product, price, place, promotion, people, process and consumer services partially not significant effect on purchase decisions on Arrahman hotel in Tembilahan

Analisis Tingkat Kepuasan Pasien Atas Kualitas Pelayanan Jasa Kesehatan pada Puskesmas Payung Sekaki Kota Pekanbaru

The aim of this research is to determine the level of patient satisfaction over the quality of health services at Payung Sekaki clinic in Pekanbaru. The population of the research are patient who seeks treatment at Payung Sekaki Clinic Pekanbaru in 2014, total of 32.272 people. While the sample of this research provides the sample of 100 people by using accidental sampling technique. In conducting this research, Importance Performances Analysis (IPA) was used as the Analysis of the data. The Results of the research with an average of respondents answers to the level of satisfaction was 76.84 Tangible variables was included in the category are satisfied. Then the respondents level of satisfaction was 76.26 Emphaty variables are included in the category are satisfied. Furthermore, variable patient satisfaction is Reliability with 67.97 satisfied category. Then, The level of patient satisfaction with the variables 67.29 Responsiveness is satisfied category, while the lowest value variabel with 66.58, contained as the complaint handling system responsive. The total average level of satisfaction was 68.62 patient with Assurance variable satisfied category means a comparison between expectations and performance are in accordance with the commits of the patient. From the results and discussion, it was discovered that the health center Payung Sekaki Clinic in Pekanbaru city has been satisfactory for health center patients.Keywords: Service Quality, Satisfactio

Analisis Perbandingan Sikap Konsumen Atas Atribut Produk Obat Nyamuk Merek Baygon dan Hit di Kota Pekanbaru

This study aims to determine consumer attitudes on product attributes: brand, packaging, product quality, labeling, and product features of anti mosquito Baygon and HIT and to determine whether there are differences consumer attitude on product attribute of anti mosquito Baygon and HIT in Pekanbaru. The population in the study are the users of anti mosquito Baygon and HIT in Pekanbaru. The number of samples are 100 respondents by using Slovin formula and Quota sampling technique. The data analyzed by using multi attitude attribute model Fishbein and the Mann-Whitney U-test. From the results of the testing that has been done on the respondents have a positive attitude on product attribute: brand, packaging, product quality, labeling, and product features of anti mosquito Baygon and HIT, and Mann-Whitney U-testshowed that there are differences in consumer attitude on product attribute of anti mosquito Baygon and HIT in Pekanbaru

Pengaruh Kualitas Produk dan Iklan terhadap Citra Merek dan Keputusan Pembelian Produk Kecantikan Merek Pond's pada Remaja di Kota Pekanbaru

This study aims to the influence of product quality and advertising on brand image and purchase decision Pond's brand beauty products in Adolescents in Pekanbaru. In this study consisted of four variables Product Quality(X1), Advertising (X2), brand image (Y1) and the purchase decision (Y2). The population of this research is all Youth Pond's product users in the city of Pekanbaru with a sample of 96 respondents were selected using the technique of purposive sampling method or sample conditional criteria, namely Youth aged 14-19 years old and lives in Pekanbaru. Analysis of the data in this study using Path Analysis (Path Analysis) using SPSS version 21.0. Based on hypothesis testing that has been done, the results showed that the quality product and advertisement positive and significant impact on brand image. The quality products and advertising positive and significant impact on the purchase decision. Then the brand image positive and significant impact on the purchase decision. While there is a very strong influence indirectly the quality of the products on purchase decisions through brand image or in other words the brand image is able to mediate the relationship between the quality of the products on purchasing decisions, and there is a very strong influence indirectly between advertising on purchasing decisions through brand images

Analysis the Influence of Retailing Mix Towards Consumer Purchase Decision at Kinibalu Swalayan in Pekanbaru

The research was conducted at Kinibalu Swalayan No. 3 in Pekanbarucity of Riau Province. The research objectives was to determine the variables retailing mix (product, price, location, promotion, service, and physical environment) influence simultaneously and partially. And to determine which variables are the most dominant influence towards purchase decision at Kinibalu Swalayan in Pekanbaru. To achieve these objectives the research carried out by using a sample of 115 respondent, with accidental sampling method. Methods of data analysis using simultaneously and partially test (multiple linear regression analysis with SPSS Windows version 17). Based on the results of hypothesis testing, it is found that the variables of retailing mix (product, price, location, promotion, service and physical environment), proved to have a significant influence towards consumer purchase decisions at Kinibalu Swalayan in Pekanbaru. Recommendations that authors propose is Kinibalu Swalayan should be able to improve services to consumers. By providing services to customers in any way concerned service at the time of the transaction, simplifying payments. Avoid long queues which will reduce customer satisfaction will make a visit to the Kinibalu Swalayan in pekanbaru